Where did the idea for the Shiverless come from?
To tell the truth, none of us was intentionally trying to come up with a way to resolve the widespread problem of how to keep children warm to, from, and in the car seat.
We’re no slackers, but we just accepted, like so many others, that there was no convenient, guilt-free way of dealing with it.
The important stuff happened while our mom was sound asleep on a cold January night and two seemingly unrelated pieces of recently learned knowledge merged in her mind. And BOOM – the idea for the Shiverless made her sit up straight in bed.
What were those two pieces of unrelated knowledge?
It was just a week before that she had learned from her adult children that it was dangerous for kids to be strapped into their car seats with fluffy, padded winter wear. Her first thought was “I hope these guys don’t find the pictures of themselves when they were little strapped into their car seats wearing fluffy, padded winter wear,” and her second thought as her kids headed out the door into the extreme cold with their little ones with only blankets tucked around them was “Lord help us, my grandsons are going to freeze to death at the hands of my offspring.”
The second piece came from a newspaper article she’d read just a few days before that about a sportswear company that had been retained by a west coast NFL team to supply them with its thin, cold-weather clothing to help keep them warm in subzero temperatures when they took on the Vikings in Minnesota later that week in an outdoor game.
From those was planted the idea of a winter garment for kids that was thin and warm like extreme weather athletes are used to wearing, but for the purpose of bringing peace of mind and simplifying the lives of parents of car seat aged children.